DIDO's Snacks

Overview

DIDO's Snacks is an Egyptian snack brand that makes better-for-you biscuits sweetened with fruit sugar and made from natural ingredients. It gives families and children a lighter alternative to conventional sugary biscuits, in small single-serve packs priced for everyday snacking. Its range includes fruit cookies in original, strawberry, oat and chocolate flavours, as well as filled ma'amoul and wafer rolls. The products are sold in major supermarkets such as Carrefour Egypt, and the brand reported EGP 30M in sales in a single year.

The pitch

On Season 4 of Shark Tank Egypt, DIDO's Snacks pitched its healthy biscuits, sweetened with fruit sugar and made with natural ingredients, as a lighter alternative to everyday sugary snacks. The founders led with their traction, about EGP 30M in sales in 12 months, to show the brand had real retail demand. The details of the ask and the sharks' decision were not available in our sources.

Services & products

• Fruit CookiesBiscuits sweetened with fruit sugar, in original, strawberry, oat, chocolate and white chocolate flavours.
• Filled Ma'amoulDate-style ma'amoul biscuits with fillings such as strawberry, fig and chocolate, sold in 16g packs.
• Wafer RollsCrunchy rolled wafer snacks, sold in multi-pack boxes.
• Single-Serve & Multi-Packs16g single-serve packs plus boxes of 12–16, sold at supermarkets such as Carrefour Egypt.

Team and investors

• Ahmed Tarek KhalilInvestor · 23 deals

After the show

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