Pure Butters

Overview

Pure Butters is a food brand that turns two familiar spreads, peanut butter and tahini, into shelf-stable powders. It calls its tahini powder the world's first. A powder is easier to store, carry, measure and mix than a jar of paste, which suits home cooks, bakers and people who want fitness-friendly nutrition. The two Sudanese founders started the business in Sudan, lost everything there and rebuilt it from scratch in Egypt.

The pitch

In Season 4, Episode 5, the two Sudanese founders presented peanut-butter and tahini powders as an innovation, calling theirs the world's first tahini powder. They told the sharks how they had lost their business in Sudan and rebuilt it in Egypt. They asked for EGP 1.5M for 20% equity and left with funding.

Services & products

• Peanut Butter PowderPowdered peanut butter that can be mixed into drinks, baking or spreads and stores more easily than a jar.
• Tahini PowderTahini in powder form, which the brand calls the world's first tahini powder.

Team

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After the show

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