Re-Blocks

Overview

Re-Blocks (Reblox) is an Egyptian architecture studio founded by architects Ahmed El-Bably and Dina Soliman that builds with LEGO-style blocks made entirely from recycled plastic. It tackles the waste of temporary event structures: by the founders' account, around 70% of pop-up booths end up in landfill after two or three days. The system uses just two block designs, a single and a double, that can be assembled, taken apart and rebuilt into completely different structures. In two years Reblox has delivered more than 170 builds, from Cairo Design Week to the RiseUp Summit. The founders left the tank with the EGP 1 million they asked for.

The pitch

Architects Ahmed El-Bably and Dina Soliman pitched Re-Blocks on Shark Tank Egypt Season 4, asking for EGP 1M for 10% of the company. They presented their recycled-plastic building blocks as a reusable alternative to throwaway event booths, backed by more than 170 builds in two years. Mohamed Farouk put several investment options to them.

Services & products

• Reusable exhibition boothsModular event and exhibition booths built from recycled-plastic blocks and reused after every show.
• Pavilions and installationsLarger temporary pavilions and structures, such as a pavilion built from 700kg of recycled plastic.
• Zero-waste event conceptsDesign of event setups where every piece is dismantled and reused instead of thrown away.
• Two-block building systemA simple single and double block design that snaps together into walls, towers and furniture-scale forms.

Team

• AEAhmed El-BablyFounder
• DSDina SolimanFounder

After the show

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