Season 2, episode 15
Era Care
إيرا كير
Era Care is an Egyptian skincare and cosmetics brand built around products with a therapeutic effect on the skin.
The founders asked
9M EGP
for 20% · valuation 45M EGP
The deal
10M EGP
Ayman AbbasEquity: 35%
In short: Era Care pitched in Season 2, episode 15. The founders asked for 9M EGP for 20%, valuing the company at 45M EGP. They walked away with a deal with Ayman Abbas: 10M EGP for 35%.
Overview
Era Care is an Egyptian skincare and cosmetics brand built around products with a therapeutic effect on the skin. It was founded by Erada Fattah, an entrepreneur from Upper Egypt, who started the business with less than EGP 200 to fulfil a dream she had held since childhood. The brand aims to give Egyptian customers beauty products that care for and treat the skin rather than only cover it.
The pitch
Erada Fattah brought Era Care to Shark Tank Egypt in season 2, presenting her therapeutic skincare and cosmetics line. She told the sharks how she launched the brand from Upper Egypt with less than EGP 200 to chase a childhood dream, and her story impressed them.
Team and investors
After the show
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Frequently asked questions
What is Era Care?
Era Care is an Egyptian skincare and cosmetics brand built around products with a therapeutic effect on the skin. It was founded by Erada Fattah, an entrepreneur from Upper Egypt, who started the business with less than EGP 200 to fulfil a dream she had held since childhood. The brand aims to give Egyptian customers beauty products that care for and treat the skin rather than only cover it.
Who founded Era Care?
Era Care was founded by Erada Fattah, who pitched it on Shark Tank Egypt.
When did Era Care appear on Shark Tank Egypt?
In Season 2, episode 15 (2023-2024).
How much did Era Care ask for on Shark Tank Egypt?
9M EGP for 20%, valuing the company at 45M EGP.
Did Era Care get a deal on Shark Tank Egypt?
Yes, with Ayman Abbas: 10M EGP for 35%.
More questions (7)
Which shark invested in Era Care?
Ayman Abbas. Details →
What is Era Care's valuation on Shark Tank Egypt?
The final deal valued Era Care at 28.6M EGP, against 45M EGP in the founders' ask.
How much equity did Era Care give up on Shark Tank Egypt?
35%, against the 20% offered in the pitch.
Did Era Care get what it asked for on Shark Tank Egypt?
It asked for 9M EGP for 20% and closed at 10M EGP for 35%, so the valuation went from 45M EGP to 28.6M EGP.
Which episode of Shark Tank Egypt was Era Care in?
Season 2, episode 15. Details →
Which sharks did Era Care pitch to?
The Season 2 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil and Hend Sabry.
What sector is Era Care in?
Beauty. 8 other Beauty startups pitched on the show. Details →
Rating & comments
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