Season 2, episode 11
ZAT
ذات
ZAT (ذات, Arabic for 'self') is an Egyptian cosmetics and skincare brand for women, built on natural, science-backed formulas.
The founders asked
Unknown
The deal
Deal
Abdallah SallamEquity: not disclosed
In short: ZAT pitched in Season 2, episode 11. They walked away with a deal with Abdallah Sallam.
Overview
ZAT (ذات, Arabic for 'self') is an Egyptian cosmetics and skincare brand for women, built on natural, science-backed formulas. Its philosophy celebrates real beauty rather than chasing unrealistic standards, offering women everyday products made with natural ingredients. Founder Alaa Mahfouz started ZAT during a period out of work and turned a personal hobby into a business. The brand gained national exposure on Shark Tank Egypt, where shark Abdallah Sallam saw its potential and invested.
The pitch
Founder Alaa Mahfouz pitched ZAT on Shark Tank Egypt as a natural, science-backed skincare and cosmetics brand that celebrates real beauty, born from a hobby she turned into a business. Abdallah Sallam quickly recognised the brand's potential and invested in ZAT.
Services & products
- Natural skincareSkincare products for women made with natural ingredients and science-backed formulas.
- CosmeticsBeauty and cosmetic products designed to enhance women's real, natural look.
Team and investors
After the show
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Frequently asked questions
What is ZAT?
ZAT (ذات, Arabic for 'self') is an Egyptian cosmetics and skincare brand for women, built on natural, science-backed formulas. Its philosophy celebrates real beauty rather than chasing unrealistic standards, offering women everyday products made with natural ingredients. Founder Alaa Mahfouz started ZAT during a period out of work and turned a personal hobby into a business. The brand gained national exposure on Shark Tank Egypt, where shark Abdallah Sallam saw its potential and invested.
Who founded ZAT?
ZAT was founded by Alaa Mahfouz, who pitched it on Shark Tank Egypt.
When did ZAT appear on Shark Tank Egypt?
In Season 2, episode 11 (2023-2024).
Did ZAT get a deal on Shark Tank Egypt?
Yes, with Abdallah Sallam.
Which shark invested in ZAT?
Abdallah Sallam. Details →
More questions (5)
What does ZAT offer?
Natural skincare and Cosmetics.
Where is ZAT based and when was it founded?
ZAT is based in Cairo, Egypt.
Which episode of Shark Tank Egypt was ZAT in?
Season 2, episode 11. Also in that episode: Interact and Fatties. Details →
Which sharks did ZAT pitch to?
The Season 2 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil and Hend Sabry.
What sector is ZAT in?
Beauty. 8 other Beauty startups pitched on the show. Details →
Rating & comments
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