Season 2, episode 17
Zero Sugar
زيرو شوجر
Zero Sugar is an Egyptian food brand that makes sugar-free ice cream and sugar-free versions of traditional sweets, including Mawlid halawa and Eid kahk.
Watch the pitchThe founders asked
4M EGP
for 10% · valuation 40M EGP
The deal
Deal
Ahmed Tarek Khalil and Mohamed FaroukEquity: not disclosed
In short: Zero Sugar pitched in Season 2, episode 17. The founders asked for 4M EGP for 10%, valuing the company at 40M EGP. They walked away with a deal with Ahmed Tarek Khalil and Mohamed Farouk.
Overview
Zero Sugar is an Egyptian food brand that makes sugar-free ice cream and sugar-free versions of traditional sweets, including Mawlid halawa and Eid kahk. It is for people who avoid sugar, whether for health reasons or by choice, and still want the desserts that go with Egypt's holidays and celebrations. The brand was founded by Norhan Salah and Mohamed Essam and pitched on Shark Tank Egypt in Season 2.
The pitch
Founders Norhan Salah and Mohamed Essam pitched their sugar-free ice cream and traditional sweets in Season 2, Episode 17 of Shark Tank Egypt. They asked for EGP 4 million for 10% of the company. They closed a deal with Ahmed Tarek Khalil and Mohamed Farouk, but the final terms have not been reported.
Services & products
- Sugar-free ice creamIce cream made without sugar.
- Sugar-free Mawlid halawaA sugar-free version of the traditional sweets made for the Prophet's Birthday (Mawlid).
- Sugar-free Eid kahkTraditional Eid kahk cookies made without sugar.
Team and investors
After the show
No sourced news since the episode. Know something? Add it with a source.
Frequently asked questions
What is Zero Sugar?
Zero Sugar is an Egyptian food brand that makes sugar-free ice cream and sugar-free versions of traditional sweets, including Mawlid halawa and Eid kahk. It is for people who avoid sugar, whether for health reasons or by choice, and still want the desserts that go with Egypt's holidays and celebrations. The brand was founded by Norhan Salah and Mohamed Essam and pitched on Shark Tank Egypt in Season 2.
Who founded Zero Sugar?
Zero Sugar was founded by Norhan Salah and Mohamed Essam, who pitched it on Shark Tank Egypt.
When did Zero Sugar appear on Shark Tank Egypt?
In Season 2, episode 17 (2023-2024).
How much did Zero Sugar ask for on Shark Tank Egypt?
4M EGP for 10%, valuing the company at 40M EGP.
Did Zero Sugar get a deal on Shark Tank Egypt?
Yes, with Ahmed Tarek Khalil and Mohamed Farouk.
More questions (6)
Which shark invested in Zero Sugar?
Ahmed Tarek Khalil and Mohamed Farouk.
What does Zero Sugar offer?
Sugar-free ice cream, Sugar-free Mawlid halawa and Sugar-free Eid kahk.
Where can I watch Zero Sugar's pitch?
The pitch from Season 2, episode 17 is on YouTube: youtube.com/watch?v=GEs2mAWUxSQ
Which episode of Shark Tank Egypt was Zero Sugar in?
Season 2, episode 17. Also in that episode: Super Fanni and Cover Spore. Details →
Which sharks did Zero Sugar pitch to?
The Season 2 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil and Hend Sabry.
What sector is Zero Sugar in?
Food. 41 other Food startups pitched on the show. Details →
Rating & comments
React to the discussion to rate it, and share your view or experience. GitHub sign-in required.