Season 2, episode 2
Not Foods
نوت فودز
NOT Foods is an Egyptian brand of 100% plant-based food, often described as a pioneer of vegan eating in Egypt.
The founders asked
4M EGP
for 30% · valuation 13.3M EGP
Result
No investment
They left without a deal
In short: Not Foods pitched in Season 2, episode 2. The founders asked for 4M EGP for 30%, valuing the company at 13.3M EGP. They left without a deal.
Overview
NOT Foods is an Egyptian brand of 100% plant-based food, often described as a pioneer of vegan eating in Egypt. Its range of meat-free alternatives includes burgers, "chicken" nuggets and a vegan mozzarella that melts like the real thing, letting people swap junk-food favourites for healthier versions. Its products are sold in Cairo supermarkets such as The Grocer, Sunny Market and Mahmoud Elfar. The brand was founded by Amir and Germine Abboud.
Team
After the show
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Frequently asked questions
What is Not Foods?
NOT Foods is an Egyptian brand of 100% plant-based food, often described as a pioneer of vegan eating in Egypt. Its range of meat-free alternatives includes burgers, "chicken" nuggets and a vegan mozzarella that melts like the real thing, letting people swap junk-food favourites for healthier versions. Its products are sold in Cairo supermarkets such as The Grocer, Sunny Market and Mahmoud Elfar. The brand was founded by Amir and Germine Abboud.
Who founded Not Foods?
Not Foods was founded by Amir Abboud and Germine Abboud, who pitched it on Shark Tank Egypt.
When did Not Foods appear on Shark Tank Egypt?
In Season 2, episode 2 (2023-2024).
How much did Not Foods ask for on Shark Tank Egypt?
4M EGP for 30%, valuing the company at 13.3M EGP.
Did Not Foods get a deal on Shark Tank Egypt?
No. Not Foods left the tank without a deal.
More questions (4)
What is Not Foods's website and social media?
On Instagram, Facebook and LinkedIn; links are on this page.
Which episode of Shark Tank Egypt was Not Foods in?
Season 2, episode 2. Also in that episode: Shaghalny and Supply List. Details →
Which sharks did Not Foods pitch to?
The Season 2 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil and Hend Sabry.
What sector is Not Foods in?
Food. 41 other Food startups pitched on the show. Details →




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