Season 3, episode 19
UP FUSE
أب فيوز
UP FUSE (Up-Fuse) is a Cairo brand that upcycles waste such as plastic bags, bottles and car tyres into bags, backpacks and fashion pieces, putting environmental awareness at its core.
Watch the pitchThe founders asked
Unknown
The deal
Deal
Ayman Abbas and Noor SweidEquity: not disclosed
In short: UP FUSE pitched in Season 3, episode 19. They walked away with a deal with Ayman Abbas and Noor Sweid.
Overview
UP FUSE (Up-Fuse) is a Cairo brand that upcycles waste such as plastic bags, bottles and car tyres into bags, backpacks and fashion pieces, putting environmental awareness at its core. Founded in 2013 by Rana Rafie and Yara Yassin, it works with an NGO in Manshiet Nasser and trains refugee women and mothers, giving them flexible income. It has upcycled millions of plastic bags and bottles, with each backpack using 20–25 bags. The sharks were impressed by the quality and design of its products. On the show it closed a deal with Ayman Abbas and Nour Swid.
The pitch
Team and investors
After the show
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Frequently asked questions
What is UP FUSE?
UP FUSE (Up-Fuse) is a Cairo brand that upcycles waste such as plastic bags, bottles and car tyres into bags, backpacks and fashion pieces, putting environmental awareness at its core. Founded in 2013 by Rana Rafie and Yara Yassin, it works with an NGO in Manshiet Nasser and trains refugee women and mothers, giving them flexible income. It has upcycled millions of plastic bags and bottles, with each backpack using 20–25 bags. The sharks were impressed by the quality and design of its products. On the show it closed a deal with Ayman Abbas and Nour Swid.
Who founded UP FUSE?
UP FUSE was founded by Rana Rafie and Yara Yassin, who pitched it on Shark Tank Egypt.
When did UP FUSE appear on Shark Tank Egypt?
In Season 3, episode 19 (2024-2025).
Did UP FUSE get a deal on Shark Tank Egypt?
Yes, with Ayman Abbas and Noor Sweid.
Which shark invested in UP FUSE?
Ayman Abbas and Noor Sweid.
More questions (6)
Where is UP FUSE based and when was it founded?
UP FUSE is based in Cairo, Egypt. Founded in 2013.
What is UP FUSE's website and social media?
On LinkedIn and Facebook; links are on this page.
Where can I watch UP FUSE's pitch?
The pitch from Season 3, episode 19 is on YouTube: youtube.com/watch?v=uBjrb9UwWjI
Which episode of Shark Tank Egypt was UP FUSE in?
Season 3, episode 19. Also in that episode: Bubble Store, Raseedi and Loop. Details →
Which sharks did UP FUSE pitch to?
The Season 3 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Yasseen Mansour, Mona Ataya and Noor Sweid.
What sector is UP FUSE in?
Fashion. 19 other Fashion startups pitched on the show. Details →
Rating & comments
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