StepInside

Overview

StepInside is an Egyptian virtual-commerce (v-commerce) startup that builds immersive virtual stores for brands, so shoppers can walk through a shop online instead of scrolling a flat product grid. Billing itself as the first v-commerce platform in the MENA region, it uses virtual and augmented reality and 3D product viewers to help brands stand out online and sell more. Founded in 2021 and led by co-founder and CEO Hossam Sami, it has grown to a team of roughly 11 to 50 people.

The pitch

StepInside appeared in the very first episode of Shark Tank Egypt in January 2023, pitching its VR- and AR-powered virtual shopping platform. Founder Hossam Sami took an unusual route: instead of offering equity, he asked the sharks for an EGP 3 million loan at 20% interest. No deal is recorded for the company.

Services & products

• Virtual brand storesCustom 3D stores that shoppers can walk through online, recreating the in-store experience for a brand.
• AR for e-commerceAugmented-reality product previews that let customers see items in their own space before buying.
• 3D product viewersInteractive 3D models that shoppers can rotate and inspect from every angle.
• 2D-to-3D asset conversionTurns ordinary product photos into 3D assets ready for virtual stores and AR.
• Interactive real-estate toursVirtual walk-through tours that let buyers explore properties remotely.

Team

• HSHossam SamiFounder

After the show

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