Season 1, episode 1
Country's
كانتريز
Country's is an Egyptian healthy food brand built around one simple idea: real food should not depend on processed sugar.
Watch the pitchThe founders asked
500K EGP
for 10% · valuation 5M EGP
The deal
700K EGP
Ayman Abbas and Ahmed El SewedyEquity: 50%
In short: Country's pitched in Season 1, episode 1. The founders asked for 500K EGP for 10%, valuing the company at 5M EGP. They walked away with a deal with Ayman Abbas and Ahmed El Sewedy: 700K EGP for 50%.
Overview
Country's is an Egyptian healthy food brand built around one simple idea: real food should not depend on processed sugar. Founded by Hind El Yamany, it makes organic products sweetened with honey instead of refined sugar, giving health-conscious families a more natural option. The brand pitched in the very first episode of Shark Tank Egypt and left with backing from two sharks, Ayman Abbas and Ahmed El Sewedy.
The pitch
In the first episode of Shark Tank Egypt, Hind El Yamany presented Country's, her line of organic foods sweetened with honey rather than processed sugar. She asked for EGP 500,000 for 10% of the company. She left with a bigger cheque but gave up far more equity: Ayman Abbas and Ahmed El Sewedy joined together on a deal of EGP 700,000 for 50%.
Team and investors
After the show
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Frequently asked questions
What is Country's?
Country's is an Egyptian healthy food brand built around one simple idea: real food should not depend on processed sugar. Founded by Hind El Yamany, it makes organic products sweetened with honey instead of refined sugar, giving health-conscious families a more natural option. The brand pitched in the very first episode of Shark Tank Egypt and left with backing from two sharks, Ayman Abbas and Ahmed El Sewedy.
Who founded Country's?
Country's was founded by Hind El Yamany, who pitched it on Shark Tank Egypt.
When did Country's appear on Shark Tank Egypt?
In Season 1, episode 1 (2023).
How much did Country's ask for on Shark Tank Egypt?
500K EGP for 10%, valuing the company at 5M EGP.
Did Country's get a deal on Shark Tank Egypt?
Yes, with Ayman Abbas and Ahmed El Sewedy: 700K EGP for 50%.
More questions (9)
Which shark invested in Country's?
Ayman Abbas and Ahmed El Sewedy.
What is Country's's valuation on Shark Tank Egypt?
The final deal valued Country's at 1.4M EGP, against 5M EGP in the founders' ask.
What is Country's's website and social media?
On Instagram; links are on this page.
Where can I watch Country's's pitch?
The pitch from Season 1, episode 1 is on YouTube: youtube.com/watch?v=LA_ZseGOHRg
How much equity did Country's give up on Shark Tank Egypt?
50%, against the 10% offered in the pitch.
Did Country's get what it asked for on Shark Tank Egypt?
It asked for 500K EGP for 10% and closed at 700K EGP for 50%, so the valuation went from 5M EGP to 1.4M EGP.
Which episode of Shark Tank Egypt was Country's in?
Season 1, episode 1. Also in that episode: Habu Arts, StepInside and Dajin. Details →
Which sharks did Country's pitch to?
The Season 1 panel: Ahmed El Sewedy, Mohamed Farouk, Hilda Louca, Mohamed Ismail Mansour, Abdallah Sallam and Ayman Abbas.
What sector is Country's in?
Food. 41 other Food startups pitched on the show. Details →
Rating & comments
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