Mandisa

Overview

Mandisa Naturals is an Egyptian home-living brand that brings Egypt's natural resources to international shoppers, starting with the traditional Egyptian loofah. Founder Mohamed Hebala, who lived in Korea for over nine years, launched it after his Korean wife, who has sensitive skin, found the loofah gentle. Products sourced from Siwa and Sohag, like loofahs, towels and soap, avoid the chlorine bleaching common in the market. The brand sells online, has offices in Egypt and South Korea and a UK representative, and reached its first 2,000 customers in Korea. On the show it closed a deal with Mohamed Farouk.

The pitch

Mandisa Naturals pitched its natural Egyptian loofahs, towels and soaps, which it sources from Siwa and Sohag and exports to Korea and Japan. The founder told the story of discovering Korean demand through his wife and stressed that the loofahs are not bleached with chlorine. The sharks debated how much competition the brand faces and argued that the state should help promote Egyptian-made goods abroad.

Services & products

• Natural Egyptian loofahUnbleached loofah scrub sponges made from the luffa plant for gentle exfoliation.
• Bath towelsNatural bath and exfoliating towels made with Egyptian materials.
• Natural soapsSoaps made from natural Egyptian ingredients.
• Pantry and wellness goodsEgyptian honey, herbs, spices and essential oils.
• Export and online salesDirect online sales and export to Korea and Japan.

Team and investors

• MHMohamed HebalaFounder
• Mohamed FaroukInvestor · 25 deals

After the show

No sourced news since the episode. Know something? Add it with a source.