Season 3, episode 2
Carpetivity
كاربيتيفيتي
Carpetivity is an Egyptian home brand that designs, makes and sells rugs from recycled cotton and wool.
Watch the pitchThe founders asked
2M EGP
for 20% · valuation 10M EGP
The deal
2M EGP
Dina GhabbourEquity: 35%
In short: Carpetivity pitched in Season 3, episode 2. The founders asked for 2M EGP for 20%, valuing the company at 10M EGP. They walked away with a deal with Dina Ghabbour: 2M EGP for 35%.
Overview
Carpetivity is an Egyptian home brand that designs, makes and sells rugs from recycled cotton and wool. Its core market is children, and the founders say playful, kid-focused rugs are a gap in the Egyptian market. By turning recycled fibres into new rugs, the brand pairs a sustainability story with products for children's rooms and play areas. It sells mainly through its Instagram, Facebook and TikTok pages.
The pitch
In Season 3, Episode 2, Carpetivity asked the sharks for EGP 2 million in exchange for 20% of the company. The pitch centred on rugs made from recycled cotton and wool, designed mainly for children, which the founders presented as a gap in the Egyptian market. The pitch ended in a deal with Dina Ghabbour: EGP 2 million for 35%.
Services & products
- Kids' rugsRugs designed for children's rooms and play areas, the brand's core product line.
- Recycled cotton and wool rugsRugs made from recycled cotton and wool fibres, giving waste material a second life.
- In-house design and productionCarpetivity designs and makes its own rugs rather than reselling other brands.
Team and investors
After the show
No sourced news since the episode. Know something? Add it with a source.
Frequently asked questions
What is Carpetivity?
Carpetivity is an Egyptian home brand that designs, makes and sells rugs from recycled cotton and wool. Its core market is children, and the founders say playful, kid-focused rugs are a gap in the Egyptian market. By turning recycled fibres into new rugs, the brand pairs a sustainability story with products for children's rooms and play areas. It sells mainly through its Instagram, Facebook and TikTok pages.
When did Carpetivity appear on Shark Tank Egypt?
In Season 3, episode 2 (2024-2025).
How much did Carpetivity ask for on Shark Tank Egypt?
2M EGP for 20%, valuing the company at 10M EGP.
Did Carpetivity get a deal on Shark Tank Egypt?
Yes, with Dina Ghabbour: 2M EGP for 35%.
Which shark invested in Carpetivity?
Dina Ghabbour. Details →
More questions (9)
What is Carpetivity's valuation on Shark Tank Egypt?
The final deal valued Carpetivity at 5.7M EGP, against 10M EGP in the founders' ask.
What does Carpetivity offer?
Kids' rugs, Recycled cotton and wool rugs and In-house design and production.
What is Carpetivity's website and social media?
On Instagram, Facebook, TikTok and LinkedIn; links are on this page.
Where can I watch Carpetivity's pitch?
The pitch from Season 3, episode 2 is on YouTube: youtube.com/watch?v=p6O51EIhBKA
How much equity did Carpetivity give up on Shark Tank Egypt?
35%, against the 20% offered in the pitch.
Did Carpetivity get what it asked for on Shark Tank Egypt?
It asked for 2M EGP for 20% and closed at 2M EGP for 35%, so the valuation went from 10M EGP to 5.7M EGP.
Which episode of Shark Tank Egypt was Carpetivity in?
Season 3, episode 2. Also in that episode: EGIKE and El Motaheda. Details →
Which sharks did Carpetivity pitch to?
The Season 3 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Yasseen Mansour, Mona Ataya and Noor Sweid.
What sector is Carpetivity in?
Home. 21 other Home startups pitched on the show. Details →
Rating & comments
React to the discussion to rate it, and share your view or experience. GitHub sign-in required.