Season 3, episode 1
Curlit
كيرليت
Curlit is an Egyptian hair-care brand made for curly and wavy hair, started by Alia Osman after she struggled to find products for her own curls.
Watch the pitchThe founders asked
2M EGP
for 20% · valuation 10M EGP
The deal
5M EGP
Dina Ghabbour and Mohamed FaroukEquity: 50%
In short: Curlit pitched in Season 3, episode 1. The founders asked for 2M EGP for 20%, valuing the company at 10M EGP. They walked away with a deal with Dina Ghabbour and Mohamed Farouk: 5M EGP for 50%.
Overview
Curlit is an Egyptian hair-care brand made for curly and wavy hair, started by Alia Osman after she struggled to find products for her own curls. Osman, who holds a diploma in beauty-product manufacturing, launched it with Mohamed Attya, and its curl creams, shampoos, conditioners, gels and leave-ins are formulated in-house for all curl patterns and all genders. Egyptian Streets praised its minimalist formulas and affordable prices as a local alternative to imported products. In the tank she asked for EGP 2 million for 20% and accepted EGP 5 million for 50% from Dina Ghabbour and Mohamed Farouk, dropping to 30% once the capital is recouped.
The pitch
Team and investors
After the show
No sourced news since the episode. Know something? Add it with a source.
Frequently asked questions
What is Curlit?
Curlit is an Egyptian hair-care brand made for curly and wavy hair, started by Alia Osman after she struggled to find products for her own curls. Osman, who holds a diploma in beauty-product manufacturing, launched it with Mohamed Attya, and its curl creams, shampoos, conditioners, gels and leave-ins are formulated in-house for all curl patterns and all genders. Egyptian Streets praised its minimalist formulas and affordable prices as a local alternative to imported products. In the tank she asked for EGP 2 million for 20% and accepted EGP 5 million for 50% from Dina Ghabbour and Mohamed Farouk, dropping to 30% once the capital is recouped.
Who founded Curlit?
Curlit was founded by Alia Osman and Mohamed Attya, who pitched it on Shark Tank Egypt.
When did Curlit appear on Shark Tank Egypt?
In Season 3, episode 1 (2024-2025).
How much did Curlit ask for on Shark Tank Egypt?
2M EGP for 20%, valuing the company at 10M EGP.
Did Curlit get a deal on Shark Tank Egypt?
Yes, with Dina Ghabbour and Mohamed Farouk: 5M EGP for 50%.
More questions (9)
Which shark invested in Curlit?
Dina Ghabbour and Mohamed Farouk.
What is Curlit's valuation on Shark Tank Egypt?
The final deal valued Curlit at 10M EGP, against 10M EGP in the founders' ask.
What is Curlit's website and social media?
Website: curlit.shop. On Instagram, Facebook and TikTok; links are on this page.
Where can I watch Curlit's pitch?
The pitch from Season 3, episode 1 is on YouTube: youtube.com/watch?v=8h-lcDd97jw
How much equity did Curlit give up on Shark Tank Egypt?
50%, against the 20% offered in the pitch.
Did Curlit get what it asked for on Shark Tank Egypt?
It asked for 2M EGP for 20% and closed at 5M EGP for 50%, so the valuation went from 10M EGP to 10M EGP.
Which episode of Shark Tank Egypt was Curlit in?
Season 3, episode 1. Also in that episode: Al Ahram (Cookito) and Duaya. Details →
Which sharks did Curlit pitch to?
The Season 3 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Yasseen Mansour, Mona Ataya and Noor Sweid.
What sector is Curlit in?
Beauty. 8 other Beauty startups pitched on the show. Details →
Rating & comments
React to the discussion to rate it, and share your view or experience. GitHub sign-in required.