Season 4
Iron Mist
أيرون ميست
Iron Mist (Ironmist) is an Egyptian wrinkle-release spray that smooths clothes in seconds without an iron, and it is safe on all fabrics.
Watch the pitchThe founders asked
2M EGP
for 10% · valuation 20M EGP
The deal
Deal
Abdallah SallamEquity: not disclosed
In short: Iron Mist pitched in Season 4. The founders asked for 2M EGP for 10%, valuing the company at 20M EGP. They walked away with a deal with Abdallah Sallam.
Overview
Iron Mist (Ironmist) is an Egyptian wrinkle-release spray that smooths clothes in seconds without an iron, and it is safe on all fabrics. It is made for people in a hurry who want neat clothes without setting up an ironing board. You spray the garment, the formula relaxes the creases in the fibres, and then you smooth the fabric by hand. A bottle sells for around EGP 275. After Shark Tank Egypt, the brand launched on Amazon.eg, where it reportedly doubled its sales.
The pitch
In Season 4, the founder asked for EGP 2 million for 10% of Iron Mist, which values the company at EGP 20 million. The sharks tried the spray on clothes in the tank, and the pitch sparked a lively debate among them. Abdallah Sallam, CEO of Madinet Masr, committed to invest, though the final terms were not disclosed.
Services & products
- Wrinkle-release sprayA ready-to-use spray that removes creases from clothes in seconds, with no iron needed.
- All-fabric formulaGentle on fabrics, so it can be used on everyday garments without damaging them.
- On-the-go touch-upsA portable bottle for quick fixes before work, outings or while travelling.
- Online orderingSold through Amazon.eg and the brand's Instagram and Facebook pages.
Team and investors
After the show
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Frequently asked questions
What is Iron Mist?
Iron Mist (Ironmist) is an Egyptian wrinkle-release spray that smooths clothes in seconds without an iron, and it is safe on all fabrics. It is made for people in a hurry who want neat clothes without setting up an ironing board. You spray the garment, the formula relaxes the creases in the fibres, and then you smooth the fabric by hand. A bottle sells for around EGP 275. After Shark Tank Egypt, the brand launched on Amazon.eg, where it reportedly doubled its sales.
When did Iron Mist appear on Shark Tank Egypt?
In Season 4 (2025-2026).
How much did Iron Mist ask for on Shark Tank Egypt?
2M EGP for 10%, valuing the company at 20M EGP.
Did Iron Mist get a deal on Shark Tank Egypt?
Yes, with Abdallah Sallam.
Which shark invested in Iron Mist?
Abdallah Sallam. Details →
More questions (5)
What does Iron Mist offer?
Wrinkle-release spray, All-fabric formula, On-the-go touch-ups and Online ordering.
What is Iron Mist's website and social media?
On Facebook and Instagram; links are on this page.
Where can I watch Iron Mist's pitch?
The pitch from Season 4 is on YouTube: youtube.com/watch?v=OyAcwe7uYW8
Which sharks did Iron Mist pitch to?
The Season 4 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Hilda Louca, Bishoy Azmy, Hala El-Kasem, Noor Sweid, Hend Sabry, Aya Abdel Raouf and Mounaz Abdel Raouf.
What sector is Iron Mist in?
Home. 21 other Home startups pitched on the show. Details →
Rating & comments
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