Dr. Joy

Overview

Dr. Joy is a Cairo brand of healthy, dentist-formulated sweets made from real fruit with no added sugar. It is aimed at mothers whose children love sweets but suffer from tooth decay, so kids can enjoy a treat without the damage. Its range includes antibacterial sugar-free lollipops, fruit roll-ups and fruit-and-nut snack packs, and it also caters healthy birthday parties. The sweets taste so good that the sharks could not work out how they contained no sugar.

The pitch

Dr. Joy pitched its sugar-free, fruit-based sweets as the answer for mothers whose children suffer from tooth decay. The sharks tasted the products and were puzzled that something so sweet contained no sugar.

Services & products

• Sugar-free lollipopsAntibacterial lollipops with no added sugar, designed to be kind to children's teeth.
• Fruit roll-upsFruit leather made from real fruit in flavours such as mango pistachio and watermelon.
• Fruit and nut snack packsSeasonal packs of fruit and nuts as a wholesome alternative to sweets.
• Healthy birthday cateringSugar-conscious sweets and snacks for children's birthday parties.

Team

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After the show

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