Season 4, episode 7
Somaia Aboelezz
سمية أبو العز
Somaia Aboelezz is an Egyptian social fashion enterprise making wearable art, with designs inspired by ancient Egyptian dress and the strength and beauty of the goddess Bastet.
Watch the pitchThe founders asked
Unknown
The deal
Deal
Investor not named in sources
In short: Somaia Aboelezz pitched in Season 4, episode 7. They walked away with a deal.
Overview
Somaia Aboelezz is an Egyptian social fashion enterprise making wearable art, with designs inspired by ancient Egyptian dress and the strength and beauty of the goddess Bastet. Founded by an illustrator turned designer, the label gives part of its revenue to community initiatives. It began in December 2018 with fabric-painting workshops that helped women upcycle and personalise their clothes. Its first collection, launched in February 2019, uses eco-friendly fabric made with local artisans to support craft and cut pollution.
The pitch
Somaia Aboelezz brought her wearable-art label to Shark Tank Egypt in Season 4, pitching fashion that turns ancient Egyptian heritage into modern, eco-conscious clothing with a social mission. She walked away with a deal, though the amount, equity and investing shark were not reported in the sources found.
Services & products
- Wearable art collectionsHand-designed garments inspired by ancient Egyptian dress and the goddess Bastet.
- Fabric-painting workshopsWorkshops teaching women to paint on fabric and upcycle and personalise their own clothes.
- Eco-friendly artisan piecesClothing made from eco-friendly fabric produced with local Egyptian artisans.
- Pop-up exhibitionsSelling collections at bazaars and exhibitions, such as AUC Tahrir in December 2024.
Team
After the show
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Frequently asked questions
What is Somaia Aboelezz?
Somaia Aboelezz is an Egyptian social fashion enterprise making wearable art, with designs inspired by ancient Egyptian dress and the strength and beauty of the goddess Bastet. Founded by an illustrator turned designer, the label gives part of its revenue to community initiatives. It began in December 2018 with fabric-painting workshops that helped women upcycle and personalise their clothes. Its first collection, launched in February 2019, uses eco-friendly fabric made with local artisans to support craft and cut pollution.
Who founded Somaia Aboelezz?
Somaia Aboelezz was founded by Somaia Aboelezz, who pitched it on Shark Tank Egypt.
When did Somaia Aboelezz appear on Shark Tank Egypt?
In Season 4, episode 7 (2025-2026).
Did Somaia Aboelezz get a deal on Shark Tank Egypt?
Yes.
What does Somaia Aboelezz offer?
Wearable art collections, Fabric-painting workshops, Eco-friendly artisan pieces and Pop-up exhibitions.
More questions (6)
Where is Somaia Aboelezz based and when was it founded?
Somaia Aboelezz is based in Cairo, Egypt. Founded in 2018.
What is Somaia Aboelezz's website and social media?
On Instagram; links are on this page.
Where can I watch Somaia Aboelezz's pitch?
The pitch from Season 4, episode 7 is on YouTube: youtube.com/watch?v=cWScmDWwSu0
Which episode of Shark Tank Egypt was Somaia Aboelezz in?
Season 4, episode 7. Also in that episode: Yalla Hagz, Fino and Ketolicious. Details →
Which sharks did Somaia Aboelezz pitch to?
The Season 4 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Hilda Louca, Bishoy Azmy, Hala El-Kasem, Noor Sweid, Hend Sabry, Aya Abdel Raouf and Mounaz Abdel Raouf.
What sector is Somaia Aboelezz in?
Fashion. 19 other Fashion startups pitched on the show. Details →
Rating & comments
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