Simple

Overview

Simple (Sympl, سيمبل) is a Cairo-based buy-now-pay-later platform that lets Egyptian shoppers split purchases into instalments at partner stores, both in person and online. It is built for consumers who want flexible payments without a credit card, and for retailers who want to sell more. Sympl calls its model "save now, pay later": at checkout the customer pays a fixed upfront fee of EGP 100, whatever the basket size, and repays the rest over time. Within months of launching it was accepted at more than 240 stores, mostly in fashion and footwear.

The pitch

Simple came to the Shark Tank Egypt stage in Season 2, Episode 1, pitching a buy-now-pay-later platform that brings instalment payments to everyday Egyptian shoppers. The founders presented the product as a simpler, fairer alternative to traditional consumer credit. The episode ended without a deal.

Services & products

• In-store instalmentsSplit purchases at partner retail stores into instalments right at checkout.
• Online checkout BNPLPay-later option for shoppers buying from partner e-commerce stores.
• Flat-fee pricingA single fixed fee of EGP 100 per purchase, whatever the purchase amount.
• Merchant partnershipsRetailers add Sympl as a payment option to boost sales and basket size.
• Health and education paymentsInstalment plans for services beyond retail, such as healthcare and education.

Team

• MEMohamed El-FekyFounder
• YHYasmine HennaFounder
• KTKarim TawfikFounder

After the show

No sourced news since the episode. Know something? Add it with a source.