Monster's Table

Overview

Monster's Table is a homegrown Egyptian frozen-food brand making healthy, vegetable-rich meals for babies and young children. It started as a passion project when co-founder Farah Aly wanted to give her own daughter the healthiest start with wholesome homemade food. Its range covers nutrient-dense purees, finger foods, mini meals and sauces, each matched to a stage of development. Most meals are ready in about five minutes, so busy parents get a quick and nutritious option. A team of eight, including three chefs, delivers across Cairo and has expanded to Sahel. On the show it closed a deal with Abdallah Sallam for EGP 3 million for 30%.

The pitch

Founders Farida and Farah pitched Monster's Table in Season 3, Episode 13, as a healthy alternative for parents who struggle to get vegetables into their children's meals. They asked for EGP 3 million in exchange for 15% of the company, which values it at EGP 20 million. They presented frozen, vegetable-rich kids' meals that are ready in about five minutes. The pitch ended in a deal with Abdallah Sallam: EGP 3 million for 30%.

Services & products

• Baby pureesNutrient-dense frozen purees for babies starting solids, grouped by developmental stage.
• Finger foodsSoft, vegetable-packed bites that help toddlers learn to feed themselves.
• Mini mealsFrozen kids' meals rich in vegetables that are ready in about five minutes.
• SaucesHealthy frozen sauces parents can add to home-cooked meals for their kids.
• Home deliveryOrders are delivered across Cairo and in Sahel, and parents can order through WhatsApp.

Team and investors

• FFaridaFounder
• FFarahFounder
• Abdallah SallamInvestor · 16 deals

After the show

No sourced news since the episode. Know something? Add it with a source.