Season 1, episode 2
Mawared
ماورد
Mawared is an Egyptian beauty brand that sells weekly skincare kits, giving customers a simple, ready-made routine instead of a shelf of separate products to piece together.
Watch the pitchThe founders asked
2.5M EGP
for 15% · valuation 16.7M EGP
The deal
2.5M EGP
Ayman AbbasEquity: 51%
In short: Mawared pitched in Season 1, episode 2. The founders asked for 2.5M EGP for 15%, valuing the company at 16.7M EGP. They walked away with a deal with Ayman Abbas: 2.5M EGP for 51%.
Overview
Mawared is an Egyptian beauty brand that sells weekly skincare kits, giving customers a simple, ready-made routine instead of a shelf of separate products to piece together. Founded by Hossam El Maraghy, the business had been running for about four years by the time it reached Shark Tank Egypt, and it had built a base of roughly 20,000 customers. It sells and engages with customers through its Instagram and Facebook pages.
The pitch
Hossam El Maraghy pitched Mawared's weekly skincare kits in Season 1, Episode 2, pointing to four years in business and about 20,000 customers. He asked for EGP 2.5 million for 15% of the company. Ayman Abbas offered the full EGP 2.5 million for a controlling 51% stake, and Hossam accepted.
Services & products
- Weekly skincare kitsReady-made kits that bundle a week's skincare routine into one package.
Team and investors
After the show
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Frequently asked questions
What is Mawared?
Mawared is an Egyptian beauty brand that sells weekly skincare kits, giving customers a simple, ready-made routine instead of a shelf of separate products to piece together. Founded by Hossam El Maraghy, the business had been running for about four years by the time it reached Shark Tank Egypt, and it had built a base of roughly 20,000 customers. It sells and engages with customers through its Instagram and Facebook pages.
Who founded Mawared?
Mawared was founded by Hossam El Maraghy, who pitched it on Shark Tank Egypt.
When did Mawared appear on Shark Tank Egypt?
In Season 1, episode 2 (2023).
How much did Mawared ask for on Shark Tank Egypt?
2.5M EGP for 15%, valuing the company at 16.7M EGP.
Did Mawared get a deal on Shark Tank Egypt?
Yes, with Ayman Abbas: 2.5M EGP for 51%.
More questions (11)
Which shark invested in Mawared?
Ayman Abbas. Details →
What is Mawared's valuation on Shark Tank Egypt?
The final deal valued Mawared at 4.9M EGP, against 16.7M EGP in the founders' ask.
What does Mawared offer?
Weekly skincare kits.
Where is Mawared based and when was it founded?
Mawared is based in Cairo, Egypt.
What is Mawared's website and social media?
On Instagram and Facebook; links are on this page.
Where can I watch Mawared's pitch?
The pitch from Season 1, episode 2 is on YouTube: youtube.com/watch?v=IPa2ZhTKgt4
How much equity did Mawared give up on Shark Tank Egypt?
51%, against the 15% offered in the pitch.
Did Mawared get what it asked for on Shark Tank Egypt?
It asked for 2.5M EGP for 15% and closed at 2.5M EGP for 51%, so the valuation went from 16.7M EGP to 4.9M EGP.
Which episode of Shark Tank Egypt was Mawared in?
Season 1, episode 2. Also in that episode: Cut X, Akoub and Serket. Details →
Which sharks did Mawared pitch to?
The Season 1 panel: Ahmed El Sewedy, Mohamed Farouk, Hilda Louca, Mohamed Ismail Mansour, Abdallah Sallam and Ayman Abbas.
What sector is Mawared in?
Beauty. 8 other Beauty startups pitched on the show. Details →
Rating & comments
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