Season 1, episode 3
Masroufi
مصروفي
Masroofi ("my pocket money") is an Egyptian fintech that gives children a prepaid card and a money-learning app, so kids aged roughly 6 to 15 can spend, save and pay electronically while their parents stay in control.
The founders asked
Unknown
Result
No investment
They left without a deal
In short: Masroufi pitched in Season 1, episode 3. They left without a deal.
Overview
Masroofi ("my pocket money") is an Egyptian fintech that gives children a prepaid card and a money-learning app, so kids aged roughly 6 to 15 can spend, save and pay electronically while their parents stay in control. Parents set up a profile, top up the wallet from their own bank card and order an NFC card for their child for EGP 75. Launched in January 2022 as Egypt's first e-wallet built for children, it issues its cards with Arab Bank and Visa and raised a $1.5 million seed round in 2023.
The pitch
Co-founders Mostafa Abdel-Khabeer and Sayed Hosni pitched Masroofi in Season 1, and turned down a EGP 16 million offer from the sharks. They presented their prepaid card and app as a way to bring children into cashless payments safely under parental supervision. The founders left the tank without a deal.
Services & products
- Kids' prepaid NFC cardA prepaid card for children, ordered by parents for EGP 75 and used for cashless payments.
- Parent app and walletParents create a profile, top up the child's wallet from their own bank card and supervise spending.
- Financial-learning featuresIn-app tools that help kids learn to spend, save and earn money responsibly.
- Masroofi POS networkPoint-of-sale machines at partner locations where children can pay with their Masroofi card.
Team
After the show
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Frequently asked questions
What is Masroufi?
Masroofi ("my pocket money") is an Egyptian fintech that gives children a prepaid card and a money-learning app, so kids aged roughly 6 to 15 can spend, save and pay electronically while their parents stay in control. Parents set up a profile, top up the wallet from their own bank card and order an NFC card for their child for EGP 75. Launched in January 2022 as Egypt's first e-wallet built for children, it issues its cards with Arab Bank and Visa and raised a $1.5 million seed round in 2023.
Who founded Masroufi?
Masroufi was founded by Mostafa Abdel-Khabeer and Sayed Hosni, who pitched it on Shark Tank Egypt.
When did Masroufi appear on Shark Tank Egypt?
In Season 1, episode 3 (2023).
Did Masroufi get a deal on Shark Tank Egypt?
No. Masroufi left the tank without a deal.
What does Masroufi offer?
Kids' prepaid NFC card, Parent app and wallet, Financial-learning features and Masroofi POS network.
More questions (4)
Where is Masroufi based and when was it founded?
Founded in 2022.
Which episode of Shark Tank Egypt was Masroufi in?
Season 1, episode 3. Also in that episode: Grif and Tilestic. Details →
Which sharks did Masroufi pitch to?
The Season 1 panel: Ahmed El Sewedy, Mohamed Farouk, Hilda Louca, Mohamed Ismail Mansour, Abdallah Sallam and Ayman Abbas.
What sector is Masroufi in?
Fintech. 7 other Fintech startups pitched on the show. Details →
Rating & comments
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