Lelu

Overview

Lelu is an Egyptian streetwear label for people who want their clothes to say something different. It began in 2020 as a small shop selling t-shirts inspired by the 80s and 90s, then grew into a full apparel brand known for playful designs and bold statements. Its range includes standout pieces such as Hawaiian shirts and neon sets, aimed at young buyers tired of plain, conventional fashion. Founded by Mina Fayez, the brand has also made cause-led drops, including a hoodie collection in support of Palestine.

The pitch

Founder Mina Fayez brought Lelu to Shark Tank Egypt in Season 2, Episode 4, pitching it as an unconventional fashion and clothing brand for customers who want something different from mainstream retail. He walked away with a deal. The ask and deal terms, and the shark or sharks who invested, were not available in the sources found.

Services & products

• Retro graphic t-shirtsT-shirts inspired by 80s and 90s pop culture, the line the brand started with in 2020.
• Hawaiian shirtsBold printed button-down shirts that became one of the label's signature pieces.
• Neon setsMatching bright neon outfits for buyers who want a statement look.
• Cause-led collectionsLimited drops with a message, such as a hoodie collection made in support of Palestine.

Team

• MFMina FayezFounder

After the show

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