Season 3, episode 11
Irnova
إيرنوفا
Irnova (stylised LRNOVA) is a Cairo-based edtech startup that uses AI to turn traditional curricula and training materials into engaging, interactive digital content.
Watch the pitchThe founders asked
15M EGP
for 10% · valuation 150M EGP
Result
No investment
They left without a deal
In short: Irnova pitched in Season 3, episode 11. The founders asked for 15M EGP for 10%, valuing the company at 150M EGP. They left without a deal.
Overview
Irnova (stylised LRNOVA) is a Cairo-based edtech startup that uses AI to turn traditional curricula and training materials into engaging, interactive digital content. Schools, universities and training providers often lack the time and budget to film courses, so the web platform produces educational videos and full courses presented by culturally tailored virtual avatars. It supports Arabic and other languages and adds a virtual tutor for learners. The startup later won a strategic investment from EdVentures, Nahdet Misr Group's venture arm, to expand into Saudi Arabia and the Gulf.
The pitch
In a memorable entrance, the Irnova team appeared in the tank as AI-generated virtual avatars, a live demo of what their platform produces. They pitched their AI tool for creating educational videos and courses and asked for EGP 15 million. The sharks were impressed by the avatar showcase, but the team left without a deal.
Services & products
- AI educational video generationTurns lesson content into educational videos presented by AI virtual avatars, with no filming needed.
- Curriculum-to-course conversionConverts traditional curricula and training materials into structured, interactive digital courses.
- Culturally customised avatarsVirtual presenters tailored to local culture and audiences across Egypt and the Gulf.
- Arabic and multilingual contentProduces learning content in Arabic and several other languages.
- Virtual tutorAn AI tutor that supports learners alongside the course content.
Team
After the show
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Frequently asked questions
What is Irnova?
Irnova (stylised LRNOVA) is a Cairo-based edtech startup that uses AI to turn traditional curricula and training materials into engaging, interactive digital content. Schools, universities and training providers often lack the time and budget to film courses, so the web platform produces educational videos and full courses presented by culturally tailored virtual avatars. It supports Arabic and other languages and adds a virtual tutor for learners. The startup later won a strategic investment from EdVentures, Nahdet Misr Group's venture arm, to expand into Saudi Arabia and the Gulf.
Who founded Irnova?
Irnova was founded by Mohamed Amer, who pitched it on Shark Tank Egypt.
When did Irnova appear on Shark Tank Egypt?
In Season 3, episode 11 (2024-2025).
How much did Irnova ask for on Shark Tank Egypt?
15M EGP for 10%, valuing the company at 150M EGP.
Did Irnova get a deal on Shark Tank Egypt?
No. Irnova left the tank without a deal.
More questions (6)
What does Irnova offer?
AI educational video generation, Curriculum-to-course conversion, Culturally customised avatars, Arabic and multilingual content and Virtual tutor.
Where is Irnova based and when was it founded?
Irnova is based in Cairo, Egypt. Founded in 2024.
Where can I watch Irnova's pitch?
The pitch from Season 3, episode 11 is on YouTube: youtube.com/watch?v=43DrM3Ca2m0
Which episode of Shark Tank Egypt was Irnova in?
Season 3, episode 11. Also in that episode: The Baby Garage and OOAPS. Details →
Which sharks did Irnova pitch to?
The Season 3 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Yasseen Mansour, Mona Ataya and Noor Sweid.
What sector is Irnova in?
Education. 10 other Education startups pitched on the show. Details →
Rating & comments
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