Season 3, episode 16
Cleo Foods
كليو فودز
Cleo Foods makes rice-cake snacks as a healthy alternative to bread, adapted to Egyptian tastes.
Watch the pitchThe founders asked
5M EGP
for 15% · valuation 33.3M EGP
Result
No investment
They left without a deal
In short: Cleo Foods pitched in Season 3, episode 16. The founders asked for 5M EGP for 15%, valuing the company at 33.3M EGP. They left without a deal.
Overview
Cleo Foods makes rice-cake snacks as a healthy alternative to bread, adapted to Egyptian tastes. Its range spans plain, salted, cinnamon, cheese and chili rice cakes plus a gluten-free Cleo Minis line, sold through supermarkets such as Carrefour and Metro and on Talabat's grocery service. It had 36 products and EGP 15 million in 2024 sales. Founder Ahmed Ismail asked for EGP 5 million for 15% and held firm as the sharks pressed to invest. It left the tank without a deal.
The pitch
Team
After the show
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Frequently asked questions
What is Cleo Foods?
Cleo Foods makes rice-cake snacks as a healthy alternative to bread, adapted to Egyptian tastes. Its range spans plain, salted, cinnamon, cheese and chili rice cakes plus a gluten-free Cleo Minis line, sold through supermarkets such as Carrefour and Metro and on Talabat's grocery service. It had 36 products and EGP 15 million in 2024 sales. Founder Ahmed Ismail asked for EGP 5 million for 15% and held firm as the sharks pressed to invest. It left the tank without a deal.
Who founded Cleo Foods?
Cleo Foods was founded by Ahmed Ismail, who pitched it on Shark Tank Egypt.
When did Cleo Foods appear on Shark Tank Egypt?
In Season 3, episode 16 (2024-2025).
How much did Cleo Foods ask for on Shark Tank Egypt?
5M EGP for 15%, valuing the company at 33.3M EGP.
Did Cleo Foods get a deal on Shark Tank Egypt?
No. Cleo Foods left the tank without a deal.
More questions (5)
What is Cleo Foods's website and social media?
Website: cleo-foods.com. On Facebook and WhatsApp; links are on this page.
Where can I watch Cleo Foods's pitch?
The pitch from Season 3, episode 16 is on YouTube: youtube.com/watch?v=WmWszP6V7UA
Which episode of Shark Tank Egypt was Cleo Foods in?
Season 3, episode 16. Also in that episode: Hoods and Health Tag. Details →
Which sharks did Cleo Foods pitch to?
The Season 3 panel: Ahmed El Sewedy, Mohamed Farouk, Mohamed Ismail Mansour, Abdallah Sallam, Ayman Abbas, Dina Ghabbour, Ahmed Tarek Khalil, Yasseen Mansour, Mona Ataya and Noor Sweid.
What sector is Cleo Foods in?
Food. 41 other Food startups pitched on the show. Details →
Rating & comments
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